Teaching Marketing Applications? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 24 complete LAPs hand-picked for use in the MBA Research Marketing Applications course. Course Guide included! This LAP package is based on the Standard Marketing Applications
course. Additional LAP materials may be required for the Accelerated or
Honors-Ready version of the course. Reference the course guide for a list of titles for the advanced versions.
Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.
Titles included in this package (see individual catalog numbers for more information):
- LAP-CM-001, Chart Your Channels (Channel Management), ©21 (formerly LAP-CM-002)
- *LAP-CM-006, The Right Path (Ethics in Channel Management), ©23
- LAP-IM-001, Get the Facts Straight (Marketing-Information Management), ©22 (formerly LAP-IM-002)
- *LAP-IM-025, Info With Integrity (Ethics in Marketing-Information Management), revised, ©22
- LAP-IM-281, What’s the Source? (Obtaining Marketing-Research Data), revised, ©24
- LAP-IM-282, What’s the Problem? (Marketing Research Problems), revised, ©23
- LAP-IM-284, Better by Design (Marketing Research Designs), revised, ©23
- LAP-IM-285, Take Your Pick (Nature of Sampling Plans), revised, ©24
- LAP-IM-289, Hunting and Gathering (Data Collection Methods), ©21 (formerly LAP-IM-017)
- LAP-MP-003, Have We Met? (Market Identification), revised, ©23
- LAP-MP-010, Analyze This! (SWOT Analysis), revised, ©24
- LAP-MP-013, Futurecast (The Nature of Sales Forecasts), ©21 (formerly LAP-MP-005)
- *LAP-PI-015, Pricing With Purpose (Ethics in Pricing), ©23
- LAP-PM-003, Mix and Match (The Nature of the Product Mix), revised, ©20
- LAP-PM-017, Serving Up Products (Nature of Product/Service Management), revised, ©20
- LAP-PM-021, It’s a Brand, Brand, Brand World! (Nature of Product Branding), ©21 (formerly LAP-PM-006)
- *LAP-PM-040, Safe and Sound (Ethics in Product/Service Management), revised, ©22
- LAP-PM-042, Getting Piece of Mind (Factors Used To Position Products/Services), revised, ©24
- LAP-PM-206, Corporate Identity (Nature of Corporate Branding), ©21 (formerly LAP-PM-020)
- LAP-PM-272, Stand Out (Unique Selling Proposition), revised, ©24
- *LAP-PR-099, Fear Factor (Ethics in Promotion), ©24
- LAP-PR-462, Now Trending (Nature of Digital Marketing), ©23
- LAP-SE-106, Keep It Real—In Sales (Legal and Ethical Considerations in Selling), ©21 (formerly LAP-SE-129)
- LAP-SE-828, Keep Them Loyal (Key Factors in Building Clientele), revised, ©24
*Free! We are indebted to the Daniels Fund for its support to bring these materials to you free of charge. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.
For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.