Curriculum

Targeted at 12th grade students, this one-credit/year-long advanced entrepreneurship course focuses on planning and organizational processes integral to the start-up of new ventures. Students complete tasks such as developing personnel organizational plans; selecting sources of financing for their new ventures; and developing strategies to position their brands. The culminating activities in the course are the development of a detailed business plan and the completion of a loan application....

Targeted at all introductory business and marketing students, Business and Marketing Essentials is a rigorous yearlong course that focuses on the core standards of the Business Administration model at the prerequisite and career-sustaining levels. It introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search...

Ethical Leadership is a 3-credit course exposing community college/postsecondary students to key ethical knowledge, skills, and principles, including integrity, trust, accountability, transparency, fairness, respect, rule of law, and viability. Goals of the course include increasing understanding and application of ethical principles in real-world decision-making; developing skills in recognizing, assessing, and responding to ethical dilemmas; and fostering continued growth in and use of...

Digital Marketing introduces students to the dynamic world of digital marketing. The course furthers students’ understanding and skills in using digital channels and tools to promote products and deliver messages, developing and implementing digital marketing campaigns, and using data analytics to evaluate and quantify digital marketing efforts. Current technology will be used to acquire information and to complete activities. Throughout the course, students are presented ethical dilemmas and...

Ethical Leadership is a principles-based ethics course introducing students to key leadership and ethical knowledge and skills. Throughout the course, students apply ethical principles to contemporary, real-world situations that teens and young adults often encounter in school, at home, with friends, and in entry-level job positions. Topics addressed include integrity, trust, accountability, transparency, fairness, respect, rule of law, viability, and much more. Features a variety of...

Ethical Leadership for Middle-Level Students is a foundational ethics course that gives students the language and tools necessary to distinguish between right and wrong. It introduces students to key ethical principles, including respect, responsibility, integrity, transparency, fairness, trust, following rules and laws, and viability. Throughout the course, students examine and apply these principles to real-world situations that pre-teens and young adolescents commonly encounter in school,...

Targeted at 12th-grade business management students, Financial Analysis for Managers is an advanced, rigorous one-credit core course introducing students to financial analysis techniques necessary to support economic decision-making in business. Incorporating industry-validated core content applicable to all businesses, the course develops understanding and skills in budgeting, expense control, interpreting financial statements, metrics for measuring organizational success, and more. A variety...

Targeted at 12th-grade finance students, Financial Management is an advanced, rigorous one-credit core course that introduces students to a wide range of managerial- and financial-accounting concepts and skills. It addresses financial concepts and skills identified in the National Standards for Finance at the career-sustaining, specialist, and manager curriculum-planning levels. Please note that this is not a typical high-school accounting course. Rather than focusing on bookkeeping and the...

Grand Slam—the second course of a two-year course of study in sport/event marketing—incorporates performance indicators unique to sport/event marketing as well as core marketing competencies. This one-credit, advanced sport/event marketing course requires students to forecast sales, set ticket/event prices, select target markets, develop a licensing program, manage promotional activities, sell sport/event sponsorships, and develop a marketing plan. Includes activities, projects, resources,...

Targeted at grade 11, Introduction to Finance expands student understanding of finance. Students develop their knowledge and skills in such areas as business law, customer relations, economics, financial analysis, financial-information management, human resources management, operations, professional development, and strategic management. Emphasis is placed on topics including financial markets, services, and regulations, as well as the need for effective safety and security procedures and...

Targeted at business management students, Introduction to Management is a yearlong course that focuses on content in the Business Administration Core and Business Management Cluster Core at the career-sustaining and specialist levels. It expands student understanding of management, exposing them to several types of management, including customer relationship management, human resources management, knowledge management, information management, project management, supply chain management,...

Targeted at 12th grade students, this yearlong advanced marketing course focuses on concepts identified in the Business Administration core and Marketing cluster core of the National Standards for Marketing Education. As a follow-up to Marketing Principles, Marketing Applications, which is designated as a core course for marketing, provides students with higher-level, first-hand experience in the marketing functions. Challenging, standards-based projects are provided to appeal to a variety of...

Targeted at 11th grade marketing students, Marketing Principles is a yearlong course that focuses on content in the Business Administration Core and Marketing Cluster Core at the career-sustaining and specialist levels. It introduces students to dynamic processes and activities in marketing and their impact on business operations. The course also develops student understanding and skills in customer relations, communication skills, and economics. Marketing Principles features a variety of...

Intended for use during year one of a two-year course of study in sports/event marketing, More Than a Game is a one-credit introductory course targeted at high-school students interested in either sports and/or event marketing. The course, which contains both core marketing and industry-specific content, addresses marketing research, target marketing, pricing, branding, advertising, digital marketing, publicity, sales promotion, and selling—all in the context of sports and event products....

Developed in response to the growing push for financial literacy among the country’s young people, Personal Finance is perfect for all secondary students. It develops student understanding and skills in areas such as setting financial goals, earning income, budgeting, spending, saving, managing credit, insurance, and investing. Personal Finance features student activities, ethics cases, multiple-choice test items, a financial literacy project, and resource lists to support instruction....

Principles of Accounting introduces students to a range of accounting knowledge and skills. Students examine the need for financial information, the role of accounting, the nature of internal accounting controls, and the importance of short- and long-term financial management within a business. They also determine the effects of transactions on the accounting equation, become familiar with steps of the accounting cycle, calculate payroll, process accounts receivable and payable, account for...

A one-credit/year-long course targeted at 11th-grade students who are interested in becoming entrepreneurs. Introduces the role of entrepreneurship in a market economy; entrepreneurial discovery processes; ideation; and preliminary start-up venture planning. Familiarizes students with marketing’s pivotal role in the development and success of new business. Capstone activity involves the development of a detailed marketing plan to be included in a full business plan. (Remaining components of...

Targeted at business management students, Principles of Supply Chain Management is a one-semester course that introduces students to supply chains and the essential role of supply chain management in the flow of products, information, and finances from raw materials to finished products. Students examine types of supply chains, careers in supply chain management, and the five essential functions of supply chain management: planning, sourcing, making, delivering, and returning. Information...

Career Exploration for Middle-Level Students is a foundational career exploration course that emphasizes introspective and experiential skills as students prepare for their future careers. It encourages students to think about their skills and interests, introduces them to different causes and challenges, exposes them to different career fields and industries, and helps them develop professional skills and materials needed for obtaining and maintaining a job. Throughout the course, students...

Includes three different Business Management and Administration (BMA) Programs of Study: Accelerated 4-Credit, Accelerated 3-Credit, and Accelerated 2-Credit. Each of the three Business Management and Administration Programs of Study contains a recommended series of academic and career courses for students focused on the Business Management and Administration Cluster and its pathways. Components of each program of study include: a “Program of Study at a Glance” grid indicating the academic and...

Includes seven different Entrepreneurship Programs of Study: Standard 4-Credit, Standard 3-Credit, Accelerated 4-Credit, Accelerated 3-Credit, Accelerated 2-Credit, Honors-Ready 4-Credit, and Honors-Ready 3-Credit.Each of these Entrepreneurship Programs of Study contains a clearly defined, seamless sequence of non-duplicated technical and academic courses for students (grades 9-14) interested in entrepreneurship. Technical courses include course descriptions and rigorous, relevant learning...

Includes three different Finance Programs of Study: Accelerated 4-Credit, Accelerated 3-Credit, and Accelerated 2-Credit. Based on national standards for finance, each of these three Finance Programs of Study contains a recommended sequence of non-duplicated technical and academic courses for students (grades 9-14) interested in the five finance pathways—accounting, banking services, business finance, insurance, and securities and investments. Technical courses include course descriptions and...

Includes seven different Marketing Programs of Study: Standard 4-Credit, Standard 3-Credit, Accelerated 4-Credit, Accelerated 3-Credit, Accelerated 2-Credit, Honors-Ready 4-Credit, and Honors-Ready 3-Credit.Based on national marketing standards, each of these three Marketing Programs of Study includes a non-duplicated sequence of academic and career courses recommended for any student interested in marketing and its pathways. Among the many components of each Marketing Program of Study are: a...