Teaching Principles of Entrepreneurship? Looking for resources that support instruction and tie directly to recommended course content? Then, check out this package, which includes 24 complete LAPs and PowerPoints hand-picked for use in the MBA Research Principles of Entrepreneurship course. Course Guide included!
Each complete LAP module includes a student handout (with CopyIT! permission) as well as an instructor section featuring a comprehensive discussion guide, complete practice- (short-answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more. Bring your discussions to life with the included PowerPoints featuring a broad range of graphics to help keep students interested.
Titles included in this package (see individual catalog numbers for more information):
- LAP-BL-003, Own It Your Way (Types of Business Ownership), ©21 (formerly LAP-BL-001)
- LAP-BL-006, Taking Care of Business (Selecting Forms of Business Ownership), revised, ©22
- LAP-CM-001, Chart Your Channels (Channel Management), ©21 (formerly LAP-CM-002)
- LAP-CM-003, Channel It (Channels of Distribution), revised, ©21
- LAP-EN-038, Explore the Possibilities (Conducting Feasibility Studies), revised, ©23
- *LAP-EN-044, Ethical Excellence (Ethics in Entrepreneurship), revised, ©22
- LAP-FI-106, Money Tracks (Nature of Budgets), revised, ©23
- LAP-FI-579, By the Numbers (The Need for Financial Information), ©20 (formerly LAP-FI-009)
- LAP-MP-001, Pick the Mix (Nature of Marketing Strategies), ©22 (formerly LAP-MP-002)
- LAP-MP-003, Have We Met? (Market Identification), revised, ©23
- LAP-MP-007, A Winning Plan (Nature of Marketing Plans), revised, ©23
- LAP-MP-010, Analyze This! (SWOT Analysis), revised, ©24
- LAP-MP-013, Futurecast (The Nature of Sales Forecasts), ©21 (formerly LAP-MP-005)
- LAP-PD-066, Own Your Own (Career Opportunities in Entrepreneurship), revised, ©22
- LAP-PI-001, The Price Is Right (Nature of Pricing), ©20 (formerly LAP-PI-002)
- LAP-PI-006, Tipping Point (Calculating Break-Even Point), revised, ©24
- LAP-PI-902, Make Cents (Factors Affecting Selling Price), ©22 (formerly LAP-PI-003)
- LAP-PM-003, Mix and Match (The Nature of the Product Mix), revised, ©20
- LAP-PM-017, Serving Up Products (Nature of Product/Service Management), revised, ©20
- LAP-PM-272, Stand Out (Unique Selling Proposition), revised, ©24
- LAP-PR-007, Ad-quipping Your Business (Types of Advertising Media), ©22 (formerly LAP-PR-003)
- LAP-PR-901, Razzle Dazzle (Nature of Promotion), ©22 (formerly LAP-PR-002)
- LAP-PR-902, Know Your Options (Product and Institutional Promotion), ©22 (formerly LAP-PR-004)
- LAP-PR-903, Spread the Word (Nature of the Promotional Mix), ©23 (formerly LAP-PR-001)
*Free! We are indebted to the Daniels Fund for its support to bring these materials to you free of charge. This special pricing requires completion of a brief survey that will help us measure impact of these free materials.
For online access to all current LAPs, plus additional material as it becomes available, see the MBA Learning Center. 300+ modules, including PowerPoints.