In Behind the Screen (Ethics in Digital Marketing), students will look at the dynamic world of digital marketing through an ethical lens. This LAP includes discussion of why ethics in digital marketing are important, the impact of digital marketing on a company’s reputation, and relevant ethical dilemmas that digital marketers must navigate.
LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethics in digital marketing, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 27 slides.
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"I like the critical thinking parts, The Gray Zone, and Make It Pay. [Students] have to justify their responses." -Kimberly Hackett, Triton High School (NC)