The Right Path (Ethics in Channel Management) introduces students to important channel management concepts and the numerous ethical considerations within. This LAP explains the importance of ethics in channel management, ethical issues associated with channel management, and ethical practices that marketers can employ when overseeing the movement of goods into the hands of consumers.
LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethics in channel management, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 30 slides.