Fear Factor (Ethics in Promotion) introduces students to ethical issues in promotion. This LAP explains how marketers can use ethical principles to hold themselves to a higher standard than the law and explores the benefits of ethical promotional practices. It also offers recommended practices for marketing with ethics in mind.
LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethics in promotion, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 28 slides.
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"Love the Discussion Guide, very helpful to the teacher in providing more information." - Kimberly Hackett, Triton High School (NC)