Searching for Success (Use of SEO in Digital Marketing) introduces students to search engine optimization tactics used in digital marketing. This LAP explores the purpose of search engines, critical factors for ranking in search engine results, and the limitations of SEO. It also highlights the importance of link building and addresses several key link-building strategies.
LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the use of SEO in Digital Marketing, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 29 slides.
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"This topic is very important in the world of digital marketing, and the way it is broken down, along with examples, is easy to follow." -Antoinette Godfrey, Chapel Hill High School (GA)