The marketing functions—market planning, product/service management, marketing-information management, pricing, channel management, promotion, and selling—all play significant roles in carrying out a business’s marketing plan and attracting the target customer to the business. Work the Big Seven explains each marketing function, each function’s importance, and how the marketing functions work together to bring success.
LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about marketing functions, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate application, and a short (Gray Zone) case addressing ethical issues. Click here for a sample of the student section. The instructor section features a comprehensive discussion guide, complete practice- (short answer) and post-tests (multiple-choice) with descriptive keys, student activities, and more.
Bring your discussions to life with our PowerPoint presentation featuring a broad range of graphics and special effects to help keep students interested. This professionally produced presentation consists of 22 slides.