Learning Modules

While working on a project, it is important to check on its progress periodically to make sure the work is turning out the way it should be. Check Your (Project) Pulse (Monitoring Projects and Taking Corrective Actions) explains why it is important to monitor projects and what aspects of the project should be monitored. It also provides step-by-step instructions so students can learn how to monitor projects and take the necessary corrective actions to get their projects back on track. LAPs...

Once a project has been completed, how do you know whether it was successful? At the end of any project, it is important to evaluate its success. This LAP guides students through the process of evaluating project success so they can understand what went well, what didn’t, and how to improve in the future. Students will also gain an understanding of why it is important to measure the success of a project. With hands-on activities and relevant examples, this LAP will help students master a key...

Many traits are beneficial to project management. One of the most important ways to lead a project to success is by being ethical. Projects With Principles (Ethics in Project Management) teaches students the importance of being ethical throughout the course of a project. Students will also learn about common ethical dilemmas in project management, as well as ways to be ethical role models to project team members. LAPs (Learning Activity Packages) are comprehensive instructional packages that...

The Supply Chain Standard (Ethics in Supply Chain Management) introduces students to the ethical considerations within supply chain management. Students will learn the importance of ethics in supply chain management, ethical issues today’s supply chain professionals face, and ethical practices they can adopt to resolve them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Help your students understand how their personal appearance impacts their self-confidence, self-concept, self-esteem, and the image they present to others. Look Good, Feel Good (Personal Appearance) teaches students the importance of a strong personal brand in interviews and for professional success. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Creativity is important in all aspects of life! Teach your students how they can enhance and develop their own creative skills. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about demonstrating creativity, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing ethical...

Decision-making skills are crucial for success in life, so prepare your students with Weigh Your Options (Decision-Making). Not only does this LAP teach students an organized way to make good decisions at home, in school, and at work, but it also explains the benefits of using a decision-making model. The LAP provides student activities that promote critical thinking and include opportunities to make hypothetical personal and business decisions in their daily lives. LAPs (Learning Activity...

Time-management skills can help students keep up in school, keep up with friends and family, and still have time left over for the activities they enjoy. Time is a valuable natural resource that we must use wisely. This LAP teaches the importance of time management, general principles of time management, and a step-by-step process for creating your own time-management plan. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Careers in business come in many shapes and sizes. The possibilities are endless, but it’s important to know what options are available. Go for It! (Careers in Business) teaches your students about different business careers and what traits, skills, and educational requirements are needed to succeed in the business world. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Events are everywhere! Whether they are large sporting events or small community picnics, events all create career opportunities in sports and event marketing. Score a Career in Sports and Event Marketing (Careers in Sports/Event Marketing) will show your students the different talents, skills, and interests that can help them excel in a variety of sports/event marketing careers. Activities, videos, and much more show students many careers available in sports/event marketing and how they can...

Every year, more and more people start their own businesses—and many of those entrepreneurs are teenagers! This LAP describes the benefits and risks of entrepreneurship and explains what it takes to be successful. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about career opportunities in entrepreneurship, a (So...

Problems aren’t always easy to solve, but that doesn’t mean solving them is impossible! This LAP explains the three basic categories of problems and why problem-solving is an important skill. It also details how to solve problems by using intuition, the seven-step method, and creativity. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Innovation. It drives business and economic growth. Businesses create, design, and redesign to compete in today’s changing market. This LAP, Ideas in Action (Innovation Skills), will teach your students the importance of innovation and how companies achieve it. Its videos and activities will expose students to some inventive products from the past as well as the newer innovations of 4D printing, autonomous driving, and virtual reality. LAPs (Learning Activity Packages) are comprehensive...

Whether we like it or not, rules are a part of life—at home, at school, and at work. Learning how to adhere to organizational guidelines is an integral skill for students of all backgrounds and interests, as well as for current job-seekers and young professionals. In this LAP, students will learn the importance of company protocols, policies, and procedures, as well as the personal and organizational benefits of adhering to them. LAPs (Learning Activity Packages) are comprehensive...

Learning how to follow rules of conduct is essential to being a member of any organization, team, or workplace. This LAP will guide your students in learning what rules of conduct are, what consequences occur when rules are broken, and techniques to successfully follow rules of conduct. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Businesses of all shapes, sizes, and industries implement chains of command to keep their operations flowing smoothly and efficiently. Whatever career path students decide to pursue, they will need to know how to work within a chain of command. In Don’t Cheat the Chain (Following Chain of Command), students will discover the personal benefits of following the chain of command, as well as concrete steps for working within a hierarchical system. LAPs (Learning Activity Packages) are...

Climbing the Digital Ladder (Career Opportunities in Digital Marketing) introduces students to several of the most popular career options in digital marketing. This LAP discusses the types of businesses that need digital marketing professionals, why digital marketing is an exciting career option, and the skills and traits needed to work in the digital marketing field. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

A person who knows what they want is much more likely to achieve success. That’s why goal setting is so important! This LAP explains what goals are, what makes them work, and how anyone can benefit from setting them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about goal setting, a (So What?) discussion of why...

Pricing is much more complicated than simply placing a tag on an item—in fact, many factors play into determining an effective price. With your students, explore what makes pricing effective, who sets pricing, and why pricing objectives are so important. Discover the answers to these questions and more as you learn about the key role that pricing plays in the marketing mix. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Calculating the break-even point is a valuable skill that all businesses need, so help your students learn all about it with Tipping Point (Calculating Break-Even Point)! This LAP teaches students how to calculate the break-even point—step-by-step—and explains how calculating breakeven can help every business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

Pricing With Purpose (Ethics in Pricing) introduces students to the importance of ethics in pricing. This LAP explores factors that impact prices and highlights the benefits of ethical pricing practices. Students will learn to identify strategies that businesses use to implement ethical pricing practices. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Many sports and event consumers look for prices that give them the most bang for their buck. Others are willing to pay top dollar for an elite product or to attend a big event. Teach your students the many factors that help marketers determine and establish prices for sport/event products. LAP-PI-047—Gauge Your Prices (Pricing the Sport/Event Product) explains price’s power to distinguish products, segment the market, and convince consumers to buy. LAPs (Learning Activity Packages) are...

Sellers don’t just pull prices out of thin air. Each business goes through its own unique process for pricing products. Teach your students what factors go into a product’s final selling price, what expenses the price needs to cover, and how companies use selling price to reach their goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Deciding what products to offer is one of the most important decisions a company makes. This LAP delves into the components of the product mix, explains product mix dimensions, and explores the strategies used by businesses to manage their product mixes. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

Product/Service management is important for all businesses--large, small, and in between! This LAP explains the factors that influence product/service management, the ways that product/service management affects marketing, and the phases of product/service management that all businesses must handle. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

People encounter graded products every day, but what do these grades mean? This LAP explains why grades and standards are used, how they are set, and what types of products have grades and standards. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about grades and standards, a (So What?) discussion of why it's...

What makes a brand name good? Why is branding so important? And does every product need to be branded? This LAP explains brand strategies and the important stages of the branding process. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product branding, a (So What?) discussion of why it's important to learn,...

Between choosing wording for labels, selecting packaging materials, and monitoring product quality, product managers often face serious ethical dilemmas. In this LAP, students will examine several common ethical issues that product managers deal with on a daily basis—and gain an in-depth understanding of the importance of ethical behavior in product/service management. In the Gray Zone, students will consider the case of a product manager who is facing pressure to label a new product with “no...

Every product needs a position! Positioning shows customers how a product is unique. Getting Piece of Mind (Factors Used to Position Products/Services) will teach your students about this important marketing activity, detail several different positioning strategies, and explain how the four P’s of marketing can be used to assist with positioning. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Footballs, jerseys, concerts, and conventions are just a few of a wide range of sport/event products. The variety of these and other sport/event products, along with their unique characteristics, make sports/event marketing an interesting and challenging task. More Than a Ticket (Elements of Sport/Event Products) uses activities, videos, and more to teach students about special considerations when marketing sports, events, and other sport/event products. LAPs (Learning Activity Packages) are...

It takes a lot more than just a product name and logo to make up a corporate brand! Brand promises, brand personalities, and core values are just a few of the important components that small-business owners must keep in mind when developing brands. This LAP outlines the steps business owners take when creating their own successful corporate brands. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This...

New product ideas don’t appear out of thin air. Instead, businesses use many creative-thinking techniques to generate product ideas, such as brainstorming, mind mapping, attribute listing, and many more. Use this LAP to help your students understand the importance of ideation to businesses, sources of new product ideas, and creative-thinking strategies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

Licensed sport products are around us every day. Sign Here: Licensing for Profit (Licensing in Sports/Event Marketing) teaches your students how the licensing system works, why trademarks are important, and how licensing differs from branding, sponsorship, and endorsement. This LAP will also help your students understand the differences between a licensor and a licensee, as well as the advantages and disadvantages of both roles. LAPs (Learning Activity Packages) are comprehensive instructional...

In today’s competitive market, businesses want to stand out, and one great way to get noticed is with celebrity endorsements. Use Play the Name Game (Celebrity Endorsements) to show your students why businesses spend millions to have superstars promote their products. This LAP will teach your students several types of endorsements, the advantages and disadvantages of celebrity endorsement, and the ways in which celebrities make consumers pay attention and buy promoted products. LAPs (Learning...

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. In this LAP, students will learn the main legal considerations involved in licensing, including the basics of trademarking. Students will embark on a guided tour through the licensing process, discovering how to select licensees and draft strong license agreements. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Corporate brands are way more than just logos—they’re all the combined customer impressions and experiences associated with a particular company. This LAP explains why corporate brands are so important and what companies do to build them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about corporate branding, a (So...

A unique selling proposition (USP) shows a company’s special niche in the marketplace. Stand Out (Unique Selling Proposition) teaches your students about USPs—what they are, why they’re important, and how to create them. This LAP also details how USPs benefit businesses and outlines the process of creating a USP. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

When a customer has to choose between two companies, which one will win out? Often, it’s the one with the best customer service! This LAP explains how focusing on customers, offering great internal customer service, and studying the competition can help create a successful business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Consumer protection measures attempt to minimize the risks of purchasing and using consumer products. Protect and Serve (Consumer Protection) teaches your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

In today’s era of rapidly evolving technology, warranties and guarantees are important. But what is guaranteed exactly? Do your students understand how warranties and guarantees benefit them and the businesses that provide them? Check out the LAP Promises, Promises (Warranties and Guarantees), with examples from Apple, Chanel, and Fairfield Inn & Suites, to help your students understand the basics of these agreements, how the law regulates them, and much more! LAPs (Learning Activity Packages)...

Smart businesses select the advertising media that best suit their needs—but how? This LAP explains the major types of advertising media, the best uses for each medium, and new trends in advertising. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about types of advertising media, a (So What?) discussion of why it's important to learn, ideas...

Fear Factor (Ethics in Promotion) introduces students to ethical issues in promotion. This LAP explains how marketers can use ethical principles to hold themselves to a higher standard than the law and explores the benefits of ethical promotional practices. It also offers recommended practices for marketing with ethics in mind. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Show your students how sports/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear in them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sports/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. LAPs (Learning Activity Packages) are...

Events of all types depend on sponsors for support. However, sponsors benefit, too! Scoring Customers Through Sponsorships (Sports/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sports/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits both for sponsors and the sports/event organizations they support....

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities with LAP-PR-187—What’s the Big Idea? (“Out-of-the-Box” Sales Promotions for Sports/Events). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

In Mission Accomplished (Developing a Digital Marketing Campaign), students will learn about the nature of digital marketing campaigns and why they are crucial for business success. This LAP also walks students through the steps of developing a digital marketing campaign using an extended example to illustrate key concepts. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

In Now Trending (Nature of Digital Marketing), students are introduced to the colorful, challenging, and ever-changing world of digital marketing. This LAP walks students through digital marketing’s many activities, purposes, and benefits, as well as several types of digital marketing, including search engine optimization, email marketing, and pay-per-click advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...