Marketing

Targeted at all introductory business and marketing students, Business and Marketing Essentials is a rigorous yearlong course that focuses on the core standards of the Business Administration model at the prerequisite and career-sustaining levels. It introduces students to many aspects of the business world, including primary business activities, the business environment, and fundamental economic concepts. Emphasis is also placed on information technology applications and the job-search...

Digital Marketing introduces students to the dynamic world of digital marketing. The course furthers students’ understanding and skills in using digital channels and tools to promote products and deliver messages, developing and implementing digital marketing campaigns, and using data analytics to evaluate and quantify digital marketing efforts. Current technology will be used to acquire information and to complete activities. Throughout the course, students are presented ethical dilemmas and...

Targeted at 12th grade students, this yearlong advanced marketing course focuses on concepts identified in the Business Administration core and Marketing cluster core of the National Standards for Marketing Education. As a follow-up to Marketing Principles, Marketing Applications, which is designated as a core course for marketing, provides students with higher-level, first-hand experience in the marketing functions. Challenging, standards-based projects are provided to appeal to a variety of...

Targeted at 11th grade marketing students, Marketing Principles is a yearlong course that focuses on content in the Business Administration Core and Marketing Cluster Core at the career-sustaining and specialist levels. It introduces students to dynamic processes and activities in marketing and their impact on business operations. The course also develops student understanding and skills in customer relations, communication skills, and economics. Marketing Principles features a variety of...