Marketing

Fear Factor (Ethics in Promotion) introduces students to ethical issues in promotion. This LAP explains how marketers can use ethical principles to hold themselves to a higher standard than the law and explores the benefits of ethical promotional practices. It also offers recommended practices for marketing with ethics in mind. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Show your students how sports/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear in them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sports/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. LAPs (Learning Activity Packages) are...

In Mission Accomplished (Developing a Digital Marketing Campaign), students will learn about the nature of digital marketing campaigns and why they are crucial for business success. This LAP also walks students through the steps of developing a digital marketing campaign using an extended example to illustrate key concepts. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

In Now Trending (Nature of Digital Marketing), students are introduced to the colorful, challenging, and ever-changing world of digital marketing. This LAP walks students through digital marketing’s many activities, purposes, and benefits, as well as several types of digital marketing, including search engine optimization, email marketing, and pay-per-click advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

In Behind the Screen (Ethics in Digital Marketing), students will look at the dynamic world of digital marketing through an ethical lens. This LAP includes discussion of why ethics in digital marketing are important, the impact of digital marketing on a company’s reputation, and relevant ethical dilemmas that digital marketers must navigate. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Businesses, government agencies, special interest groups, and individuals—they all use promotion at one time or another! This LAP explains what makes promotion effective, discusses the benefits of using it, and details the three most common objectives of promotion. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

Promotion is all around us every day—but what are the types of promotion? How do companies use it to sell products and create an image? What are its benefits and drawbacks? Find out with this LAP!LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product and institutional promotion, a (So What?) discussion of why...

Do you remember the last thing you bought? More specifically, do you remember why you bought it? This LAP explores the concept of buying motives⁠—what they are and how they affect everyday life. Students will also learn effective techniques for identifying a prospect’s buying motives that will help them succeed both as a salesperson and a business owner. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

In-depth, research-based rubric for developing a marketing plan includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for developing a promotional plan includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for obtaining marketing information from online sources includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!) ...

In-depth, research-based rubric for professional selling includes detailed behavioral anchors and three sample scenarios, making it useful for both assessment and instructional purposes. Use to assess capstone activities, for competitive event preparation, in student career portfolios. Highly recommended for performance-oriented programs.(Teaching in a member state? Rubrics can be accessed free via State’s Connection!)