MBA Research

Use LAPs to help prepare your students for the A*S*K certification exams. This package of 100 LAPs and the associated PowerPoints includes those most relevant to the Fundamental Marketing Concepts exam. Since LAPs are based on the same industry validation research as the A*S*K exams, they make great review and study materials to help ensure that your students are prepared to earn their certification. Keep in mind, though, that LAP modules are NOT currently available to address every...

Includes three different Business Management and Administration (BMA) Programs of Study: Accelerated 4-Credit, Accelerated 3-Credit, and Accelerated 2-Credit. Each of the three Business Management and Administration Programs of Study contains a recommended series of academic and career courses for students focused on the Business Management and Administration Cluster and its pathways. Components of each program of study include: a “Program of Study at a Glance” grid indicating the academic and...

Includes seven different Entrepreneurship Programs of Study: Standard 4-Credit, Standard 3-Credit, Accelerated 4-Credit, Accelerated 3-Credit, Accelerated 2-Credit, Honors-Ready 4-Credit, and Honors-Ready 3-Credit.Each of these Entrepreneurship Programs of Study contains a clearly defined, seamless sequence of non-duplicated technical and academic courses for students (grades 9-14) interested in entrepreneurship. Technical courses include course descriptions and rigorous, relevant learning...

Includes three different Finance Programs of Study: Accelerated 4-Credit, Accelerated 3-Credit, and Accelerated 2-Credit. Based on national standards for finance, each of these three Finance Programs of Study contains a recommended sequence of non-duplicated technical and academic courses for students (grades 9-14) interested in the five finance pathways—accounting, banking services, business finance, insurance, and securities and investments. Technical courses include course descriptions and...

Includes seven different Marketing Programs of Study: Standard 4-Credit, Standard 3-Credit, Accelerated 4-Credit, Accelerated 3-Credit, Accelerated 2-Credit, Honors-Ready 4-Credit, and Honors-Ready 3-Credit.Based on national marketing standards, each of these three Marketing Programs of Study includes a non-duplicated sequence of academic and career courses recommended for any student interested in marketing and its pathways. Among the many components of each Marketing Program of Study are: a...

New and improved: All A*S*K certification exams, pretests, and practice tests have been revised to ensure they align with the learning outcomes most commonly addressed in business programs, while maintaining the rigor and focus appropriate for industry-driven certification. Visit ASKInstitute.org for updated blueprints and performance indicator lists. The Fundamentals of Ethics certification exam is available for free, thanks to the generous support of the Daniels Fund Ethics Initiative!...

MBA Research Digital Badging: Proof-of-Learning for resumes, portfolios, digital media New, portable MBA Digital Badges make it easy for your students to document and share individual achievements in learning. Each offers significant value-added for students who earn badges. Students can accumulate multiple badges that can be used for resumes, electronic portfolios, scholarship applications, and more. What’s a digital badge? Think of them as stackable credentials. Each digital badge represents...

Partnering organizations such as state CTSO associations sometimes contract with MBA Research to develop additional exams to specific specifications. Some of the most common of these custom exams focus on economics and mathematics in business. Past versions of these tests are available for purchase to use as practice for CTSO objective exams. Economics Applications in Business. This exam is based on the economics instructional area (from within the Business Administration core) across all...

Partnering organizations such as state CTSO associations sometimes contract with MBA Research to develop additional exams to specific specifications. Some of the most common of these custom exams focus on economics and mathematics in business. Past versions of these tests are available for purchase to use as practice for CTSO objective exams. Economics Applications in Business. This exam is based on the economics instructional area (from within the Business Administration core) across all...

Partnering organizations such as state CTSO associations sometimes contract with MBA Research to develop additional exams to specific specifications. Some of the most common of these custom exams focus on economics and mathematics in business. Past versions of these tests are available for purchase to use as practice for CTSO objective exams. Economics Applications in Business. This exam is based on the economics instructional area (from within the Business Administration core) across all...

Partnering organizations such as state CTSO associations sometimes contract with MBA Research to develop additional exams to specific specifications. Some of the most common of these custom exams focus on economics and mathematics in business. Past versions of these tests are available for purchase to use as practice for CTSO objective exams. Economics Applications in Business. This exam is based on the economics instructional area (from within the Business Administration core) across all...

Will your students own businesses someday? Teach them the risks and returns of different forms of business ownership structures, including sole proprietorships, partnerships, corporations, and hybrids. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about types of business ownership, a (So What?) discussion of why...

Teach your students all about the advantages and disadvantages of sole proprietorships, partnerships, corporations, and hybrids, then demonstrate how to choose the business ownership structure that best meets their needs and goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about selecting forms of business...

There are many legal issues that affect the marketing of sports and events. Cover Your Bases (Legal Issues in Sports/Event Marketing) will teach your students some of the unique antitrust exemptions that apply to sports. This LAP also highlights the importance of risk management and contract law. Examples, videos, activities, and much more will help students become aware of the legal issues surrounding sports/event marketing. LAPs (Learning Activity Packages) are comprehensive instructional...

Successful businesses reach their goals by understanding the importance of a customer service mindset. Teach your students how they can cultivate and demonstrate this beneficial attitude. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about customer service mindset, a (So What?) discussion of why it's important to...

Successful businesses make customer service a priority. Teach your students about positive customer relations and how they can help their businesses achieve them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about customer relations, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for...

Successful companies make brand promises to their customers and fulfill them over time. Teach your students about the power of brand promise and their role in keeping it. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about identifying brand promise, a (So What?) discussion of why it's important to learn, and a...

Difficult customers come in a variety of types, ranging from argumentative to impatient to dishonest. This LAP covers the entire range of difficult customer types and provides effective guidelines for dealing with each appropriately. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about handling difficult customers,...

Customers may complain for many reasons, but skillful employees can use complaints as opportunities to benefit the business. This LAP provides a step-by-step guide for doing so. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about handling customer complaints, a (So What?) discussion of why it's important to learn,...

Channels of distribution move products from manufacturers to consumers. This LAP explores what activities must occur in these channels as well as what it takes to ensure their efficiency and effectiveness. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about channel management, a (So What?) discussion of why it's...

Channels of distribution get products where they need to go. Teach your students about these channels—who participates in them, how they work, and the benefits they provide. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about channels of distribution, a (So What?) discussion of why it's important to learn, ideas...

Quality management is an integral practice of every successful business—from the smallest startups to the largest corporations. In Keep It Quality (Nature of Quality Management), students will study the characteristics of high-quality goods and services and discover the three main components of quality management: quality control, quality assurance, and quality improvement. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Knowledge is as important in the business world as it is in your personal life. Sometimes, there can be so much knowledge in one place that it can be overwhelming. That’s why organizations need knowledge management. Teach your students about knowledge management and its key role in businesses today with Know Go (The Nature of Knowledge Management). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This...

Human resources management is a lot more than just interviewing and hiring! HR managers administer benefits, oversee training and development, ensure compliance, and more. This LAP shows students just how influential the HR function is in every business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about human...