Channel Management

Channels of distribution move products from manufacturers to consumers. This LAP explores what activities must occur in these channels as well as what it takes to ensure their efficiency and effectiveness. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about channel management, a (So What?) discussion of why it's...

Channels of distribution get products where they need to go. Teach your students about these channels—who participates in them, how they work, and the benefits they provide. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about channels of distribution, a (So What?) discussion of why it's important to learn, ideas...

The Right Path (Ethics in Channel Management) introduces students to important channel management concepts and the numerous ethical considerations within. This LAP explains the importance of ethics in channel management, ethical issues associated with channel management, and ethical practices that marketers can employ when overseeing the movement of goods into the hands of consumers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...