Curriculum Planning Level: Specialist (SP)

There are many legal issues that affect the marketing of sports and events. Cover Your Bases (Legal Issues in Sports/Event Marketing) will teach your students some of the unique antitrust exemptions that apply to sports. This LAP also highlights the importance of risk management and contract law. Examples, videos, activities, and much more will help students become aware of the legal issues surrounding sports/event marketing. LAPs (Learning Activity Packages) are comprehensive instructional...

The Right Path (Ethics in Channel Management) introduces students to important channel management concepts and the numerous ethical considerations within. This LAP explains the importance of ethics in channel management, ethical issues associated with channel management, and ethical practices that marketers can employ when overseeing the movement of goods into the hands of consumers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Well Said! (Making Oral Presentations) explains how developing effective oral presentation skills can help students achieve more in the classroom, competitive events, and their future careers. In this LAP, students also learn the characteristics of effective presentations and detailed steps for making their oral presentations a success. This LAP includes engaging videos, tips, and activities to help your students become skilled presenters. LAPs (Learning Activity Packages) are comprehensive...

Customer relationship management involves much more than just software! It includes technology, strategies, processes, and most importantly, people. Teach your students how businesses combine these elements to develop and manage long-term relationships with customers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

Trust matters! Teach your students about the importance of ethics in customer relationship management—why customer trust is important, how businesses can build it, and why it’s crucial to protect customers’ personal information. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about ethics in customer relationship...

From farms to factories, every business must consider how the law of diminishing returns affects its productivity. This LAP explains the stages of production, marginal revenue and marginal cost, and how companies use the law of diminishing returns to make production decisions. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

To be successful in international trade, businesses must pay attention to all aspects of culture, both organizational and global. On Top of the World (Impact of Culture on Global Trade) will help you teach your students about the cultural differences and social issues that affect business, as well as practical ways that businesses can address these differences to keep things flowing smoothly.  LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

Individuals aren’t the only ones who are responsible for paying taxes—businesses pay them, too! Teach your students why businesses pay taxes, what types of taxes they pay, and where their tax dollars go. Pay Your Share (Business Taxes) also covers different tax structures, business deductions, and the role of the IRS. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

The effects of unemployment are felt by individuals, families, communities, and the nation as a whole. Use Help Wanted (Impact of Unemployment Rates) to teach your students about the types, causes, and costs of unemployment. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the impact of unemployment rates, a (So...

Inflation doesn’t just affect businesses—it affects consumers, too. In Up, Up, and Away (Inflation), students will discover the impact of inflation both on the economy and in their own lives. They will explore the pros and cons of inflation levels and learn how governments attempt to control inflation rates. In the activities, students will delve into inflation rates over time, learning how inflation has impacted the prices of common products and services throughout the years. LAPs (Learning...

Nearly every day, huge amounts of currency are traded all over the world. The foreign exchange market depends on exchange rates to operate. In this LAP, students will learn more about these rates—what they are, what they mean, who uses them, and how they’re determined. In the corresponding activities, students will explore factors affecting current exchange rates. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Well-planned organizational design is crucial to the success of any business. In Designed to Work (Organizational Design of Businesses), students will learn the importance of structure within an organization and discover the many types of organizational design used by successful companies today. In the Gray Zone, students will evaluate a situation in which a manager potentially abuses their authority within an organization’s hierarchy. LAPs (Learning Activity Packages) are comprehensive...

The world is getting “smaller” all the time. Teach your students how globalization affects businesses and ways that businesses can venture into foreign markets. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the global business environment, a (So What?) discussion of why it's important to learn, ideas (Make it...

Do your students understand that businesses are impacted by factors beyond the businesses’ control? Teach your students about external factors in the business environment and what smart businesses do to respond to environmental changes appropriately. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about factors...

What to do in business situations is not always black or white, right or wrong. Help students understand the critical need for business ethics when the right course of action is not clear. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about business ethics, a (So What?) discussion of why it's important to learn,...

Change is inevitable! Teach your students more about the current business environment and the strategies that smart organizations use to survive and thrive in the midst of rapid change. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about adapting to markets, a (So What?) discussion of why it's important to learn,...

Teach your students about the advantages and disadvantages of specialization and division of labor, the impact of specialization on businesses and employees, and the relationship between job scope and depth. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about specialization and division of labor, a (So What?)...

Before the Industrial Revolution, many workers labored for low wages in poor working conditions. Organized labor began when workers joined together to demand better treatment. Teach your students what labor unions are, how they negotiate with employers, and what effects they have on employees and businesses. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

Do your students know where their stuff comes from? Chances are their favorite products have traveled a great distance to get to them. In this LAP, students will discover the impact of globalization—both on their everyday lives and on the buying and selling of goods across the world. They will learn why countries engage in global trade, the economic benefits of global trade, and the many barriers to trade. In The Gray Zone, students will examine the ethicality of sweatshop labor, an important...

What is gross domestic product and how can it be used to measure the health of economies across the world? Use LAP-EC-917 to teach your students all about gross domestic product, how to calculate and use it, and its advantages and flaws for governments and businesses. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

Explore the unpredictable business cycle and its expansions, contractions, peaks, and troughs with your students. Examine the difference between a recession and a depression, and help your students learn about the up-and-down business cycle, its phases, and internal and external factors that cause booms and busts. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

Your students negotiate every day, whether they realize it or not. But not all negotiations are as simple as deciding what to have for dinner—what about important workplace negotiations, like advocating for a raise or bargaining with a coworker? With this LAP, you can give your students a leg up. They’ll learn how to negotiate with anyone—supervisors, coworkers, or customers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Organizational culture is an essential component of every workplace. In this LAP, students will discover the core components of organizational culture and how they shape employees’ lives at work. They will learn the benefits of maintaining a positive culture, as well as the factors that influence a company’s culture. Students will also investigate organizational culture in the real world by researching successful companies. LAPs (Learning Activity Packages) are comprehensive instructional...

In today’s competitive workplace, it’s more important than ever to stand out from the crowd. So, how can students distinguish themselves from their peers? According to business professionals, learning how to effectively “sell” their ideas is a good start. In this LAP, students will learn to master the key steps in the process of idea selling and gain real-life insight on why this skill is so important. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

Transparency is much more than just avoiding lies! This LAP explains what it means to communicate openly and honestly, the benefits of transparency, and the techniques that anyone can use to foster open, honest communication. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about fostering open, honest communication,...

Collaborating with others is essential for success in today’s project-oriented workplace. Genius Is a Team Sport (Collaborating With Others) teaches students the importance of collaborating, its key benefits, and effective collaboration techniques. This LAP includes engaging activities, videos, and more that enable students to become effective team members. Teach your students how to use their best skills and talents, along with the knowledge of others, to complete difficult tasks and achieve...

Chances are, most students will find themselves in a position of power at some point in their lives. But do they know how to use that power to reach their goals? In this LAP, students will learn about the different types of power and how to use them appropriately so that they can become effective and respected leaders. In the Gray Zone, students will examine the tricky situation facing individuals that suddenly have authority over their peers and friends. LAPs (Learning Activity Packages) are...

Every choice you make matters. Teach your students about positive and negative consequences, the difference between short-term and long-term consequences, and the benefits of assessing the long-term value and impact of actions on others. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about assessing the long-term...

Increased self-esteem, more meaningful relationships, improved group morale… The benefits of giving praise are practically endless. In this LAP, students will learn how to give effective recognition, helping them develop the leadership and interpersonal skills they need to succeed in the modern workplace. For example, in The Gray Zone, students will examine the case of a restaurant manager who feels that praise is unnecessary—and determine for themselves just how important recognition really...

In any group situation, it can be hard for everyone to agree—that’s where consensus building comes in! This LAP explains what consensus is and isn’t, the advantages and disadvantages of using it, and the steps any group can take to build consensus. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about consensus...

Persuading people isn’t the same as forcing them to agree with you—in fact, it’s a skill that requires effort, attention, and practice! This LAP explains the uses of persuasion, the steps it takes to become persuasive, and the techniques anyone can use to become more persuasive. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

Starting and running a successful, well-respected company doesn’t just require business smarts—it requires dedication to ethical principles and a commitment to doing what’s right. In this LAP, students will explore several common ethical dilemmas associated with starting a company and will discover the importance of using ethics as a “compass” when beginning a new business venture. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Open your students’ eyes to the significance of cash flow in business! Count the Cash (Cash Flow Statements) explains the importance of maintaining a positive cash flow to pay expenses, invest, and expand a business. It includes discussions of how entrepreneurs find funding and manage cash with limited resources, as well as the challenges of managing inconsistent cash flow due to seasonal business. Students will also learn how cash flow is determined. LAPs (Learning Activity Packages) are...

The balance sheet is one of a business's key financial statements. This LAP discusses the accounting equation, who uses balance sheets, and balance sheet components, including assets, liabilities, and owner’s equity. Teach your students what balance sheets are and why they're important. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Running a business without a budget is like trying to steer a ship on a cloudy day without a compass—it’s far too easy to sail off course. Money Tracks helps you teach your students why budgets are so important, prepares you to discuss various types of budgets, and maps out your discussion of the characteristics that effective budgets possess. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Internal accounting controls, such as separation of duties, documentation, and auditing, help protect a business against error and fraud. Teach your students what these controls are and why they’re so important! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about internal accounting controls, a (So What?)...

Accountants provide an important service to society, and therefore, they have a duty to be ethical. With Due Care (The Role of Ethics in Accounting) describes the importance of ethics to all types of accountants. It focuses on the purpose of ethics in accounting as well as the benefits businesses receive from ethical accounting practices. This LAP also explains several key principles accountants should follow to maintain ethical behavior. LAPs (Learning Activity Packages) are comprehensive...

Ethics are essential for success in finance. Money Morals (The Role of Ethics in Finance) takes an in-depth look at the role that ethics play in finance. It explains why ethics are so important to financial professionals and identifies factors that can lead to unethical actions in finance. This LAP also discusses strategies that help promote ethical behavior in finance. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

From handling sensitive issues such as discrimination and harassment to determining compensation plans and reward systems, HR managers often face serious ethical dilemmas. In Moral Mediators, students will delve into the issues facing human resources professionals in today’s modern workplace, gaining an in-depth understanding of how ethics play a role in HR management. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Marketing information is essential for business success. Businesses use marketing information to make educated decisions, solve problems efficiently, and plan for the future. And where do businesses get this information? From marketing information systems. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants such as Apple, Taco Bell, and the LEGO Group. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision-making. Teach your students how to identify useful marketing data from both internal and external sources. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about identifying marketing data, a...

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. What's the Source? (Obtaining Marketing-Research Data) will teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Market research data definitely help businesses solve problems. But before businesses can collect these data, they must first identify the actual problem they are trying to solve. Use this LAP to help your students understand how businesses identify the root causes of problems so effective research objectives can be developed. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Marketing researchers create their designs with the end goal in mind. Better by Design (Marketing Research Designs) will help your students understand the importance of choosing the most effective research designs to acquire the needed information. This LAP discusses exploratory, descriptive, and causal research designs, presenting specific marketing research examples to increase student understanding. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. LAP-IM-285—Take Your Pick (Nature of Sampling Plans) teaches students why and when marketers use sampling and helps students discover different types of sampling designs. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...