Curriculum Planning Level: Specialist (SP)

There are many legal issues that affect the marketing of sports and events. Cover Your Bases (Legal Issues in Sports/Event Marketing) will teach your students some of the unique antitrust exemptions that apply to sports. This LAP also highlights the importance of risk management and contract law. Examples, videos, activities, and much more will help students become aware of the legal issues surrounding sports/event marketing. LAPs (Learning Activity Packages) are comprehensive instructional...

Individuals aren’t the only ones who are responsible for paying taxes—businesses pay them, too! Teach your students why businesses pay taxes, what types of taxes they pay, and where their tax dollars go. Pay Your Share (Business Taxes) also covers different tax structures, business deductions, and the role of the IRS. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout...

Inflation doesn’t just affect businesses—it affects consumers, too. In Up, Up, and Away (Inflation), students will discover the impact of inflation both on the economy and in their own lives. They will explore the pros and cons of inflation levels and learn how governments attempt to control inflation rates. In the activities, students will delve into inflation rates over time, learning how inflation has impacted the prices of common products and services throughout the years. LAPs (Learning...

Nearly every day, huge amounts of currency are traded all over the world. The foreign exchange market depends on exchange rates to operate. In this LAP, students will learn more about these rates—what they are, what they mean, who uses them, and how they’re determined. In the corresponding activities, students will explore factors affecting current exchange rates. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. What's the Source? (Obtaining Marketing-Research Data) will teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. LAP-IM-285—Take Your Pick (Nature of Sampling Plans) teaches students why and when marketers use sampling and helps students discover different types of sampling designs. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Knowledge is as important in the business world as it is in your personal life. Sometimes, there can be so much knowledge in one place that it can be overwhelming. That’s why organizations need knowledge management. Teach your students about knowledge management and its key role in businesses today with Know Go (The Nature of Knowledge Management). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This...

Consumers purchase products and services for a variety of reasons—from cultural influences to personal preferences to past experiences. Marketers know that their companies’ success depends on understanding the diverse influences affecting buying behavior and using those influences to their advantage. In Cause and Effect (Buying Behavior), students will discover how final consumers and companies make buying decisions, as well as the practical implications that buying behavior has for...

Every business has goals, and every business needs employees to help it reach those goals. Act Now! (Employee Actions and Company Goals) teaches your students about the types of company goals, as well as the general and specific employee actions that can help companies work toward their goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

In the world of business, one thing leads to another. The actions companies take today will lead to the results, good or bad, that they face tomorrow. Teach your students about positive and negative company actions and results with LAP-MK-019—Just Do It...Right (Company Actions and Results). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

Information management is one of the most important core business activities today. As a result, a strong comprehension of ethics is crucial in the business world. FYI (Ethics in Information Management) introduces students to the importance of ethics in information management. Students will also learn about the numerous ethical challenges within information management, including the growing need for an ethical understanding of artificial intelligence, data collection, and more. LAPs (Learning...

Quid Pro No (Ethics in Purchasing) introduces students to ethical practices in purchasing. This LAP discusses the impact of unethical purchasing methods on businesses and the importance of developing socially responsible supplier relationships, as well as warning signs of potentially unethical practices. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Chain Reaction (Impact of Supply Chains on Business Performance) introduces students to the impact that effective supply chains can have on business performance. This LAP discusses the basics of supply chains, details the characteristics of an effective supply chain, and outlines how effective supply chains benefit businesses and their customers. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

The Supply Chain Standard (Ethics in Supply Chain Management) introduces students to the ethical considerations within supply chain management. Students will learn the importance of ethics in supply chain management, ethical issues today’s supply chain professionals face, and ethical practices they can adopt to resolve them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Climbing the Digital Ladder (Career Opportunities in Digital Marketing) introduces students to several of the most popular career options in digital marketing. This LAP discusses the types of businesses that need digital marketing professionals, why digital marketing is an exciting career option, and the skills and traits needed to work in the digital marketing field. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Every product needs a position! Positioning shows customers how a product is unique. Getting Piece of Mind (Factors Used to Position Products/Services) will teach your students about this important marketing activity, detail several different positioning strategies, and explain how the four P’s of marketing can be used to assist with positioning. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Consumer protection measures attempt to minimize the risks of purchasing and using consumer products. Protect and Serve (Consumer Protection) teaches your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

Fear Factor (Ethics in Promotion) introduces students to ethical issues in promotion. This LAP explains how marketers can use ethical principles to hold themselves to a higher standard than the law and explores the benefits of ethical promotional practices. It also offers recommended practices for marketing with ethics in mind. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities with LAP-PR-187—What’s the Big Idea? (“Out-of-the-Box” Sales Promotions for Sports/Events). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Quality management is an integral practice of every successful business—from the smallest startups to the largest corporations. In Keep It Quality (Nature of Quality Management), students will study the characteristics of high-quality goods and services and discover the three main components of quality management: quality control, quality assurance, and quality improvement. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

A successful salesperson assists customers with all the "mini” decisions that add up to the final purchase decision. Decisions, Decisions, Decisions (Helping Customers Make Buying Decisions) teaches your students how they can help their customers make them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Finding customers can be hard, but keeping them is even harder! Use this LAP to show your students why businesses and salespeople need to do more than just attract customers—they must turn them into a loyal clientele. Keep Them Loyal (Key Factors in Building Clientele) will show your students the many ways that building a clientele can benefit businesses and salespeople. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriente...

It’s one thing to make a sale—but satisfying a customer’s needs and earning their trust can turn a normal sale into a win for everyone involved. In Up the Ante (Suggestion Selling), students will discover the skill of suggestion selling and how it benefits customers, businesses, and salespeople. They will learn how to successfully suggest products based on customer needs and wants, as well as how to suggest products respectfully. LAPs (Learning Activity Packages) are comprehensive...

Managers of all types of businesses must spend a portion of their time organizing. But what exactly do managers do when they are organizing? To teach your students about managerial considerations in organizing, check out Put It All Together (Managerial Organizing). This LAP discusses the importance of organizing as a management function, as well as the process managers use to organize their businesses. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

Directing is considered the heart of management. When managers are directing, they are guiding workers to achieve goals. This LAP explains what directing is, the importance of directing, and the activities included in this management function. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about mangerial directing,...