Curriculum Planning Level: Career Sustaining (CS)

Though it might not seem as “glamorous” as inventing new products or creating marketing campaigns, accounting is an absolutely vital part of business success. Teach your students about the importance of accounting—what it is, why businesses need it, and how they use it. Explain to them the difference between managerial and financial accounting, and help them discover each step in the accounting cycle. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

Human resources management is a lot more than just interviewing and hiring! HR managers administer benefits, oversee training and development, ensure compliance, and more. This LAP shows students just how influential the HR function is in every business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about human...

Teach your students about the types of data that marketers need for effective decision-making, where marketers can locate data, how marketers use data, and how data usage can impact business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the need for marketing data, a (So What?) discussion of why it's...

Show your students how the growth of sports and sports marketing impacts the world. The Wide, Wide World of Sports Marketing (Nature of Sports Marketing) explains how the popularity of sports has created a diverse industry that impacts everyone from corporate sponsors to soccer parents. Anyone leading an active lifestyle or watching a sporting event can appreciate the fun that sports provide. This LAP includes activities, videos, and supplemented readings to show how sports marketing creates...

How would your students define marketing? As advertising? As selling? If so, they’re not alone. But there’s so much more that marketers do to create exchanges in our marketplace. Check out Have It Your Way! to help your students develop an appreciation for all that marketers do for us every day. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

Goals, strategies, and tactics are important whether you’re planning a vacation or marketing products to customers. This LAP shows how marketers choose the best road—or marketing strategy—to get where they need to go. It also explains how the four elements of the marketing mix work together. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Have We Met? (Market Identification) explains mass marketing and market segmentation, with examples from the NBA and the Massachusetts Institute of Technology. It also includes target-marketing activities to engage students in examining consumers’ traits and purchasing motives. LAPs (Learning Activity Packages) are comprehensive instructional packages...

All businesses rely on information for decision-making and other important business activities. Successful businesses learn to manage information efficiently and effectively through the use of people, processes, and technology. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of Information...

Show your students how shopping for the best deals can become a career with Buy Right. In this LAP, they’ll learn about the importance of purchasing, the types of purchasing, and the process that purchasing specialists follow. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about purchasing, a (So What?) discussion...

Production is all around us and crucial to businesses and society. This LAP gives a detailed look at the resources used in production and explains the importance of each stage of the production process. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of production, a (So What?) discussion of why it's...

Teach your students the importance of every activity involved in the operations process—from production planning to expense control—and the impact those activities have on the overall production of goods and services. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of operations, a (So What?)...

Deliver the Goods (Concept of Supply Chain) introduces students to one of the most essential components of the business world: the supply chain. Students will learn about the different activities and roles within the supply chain, such as suppliers, manufacturers, and supply chain managers. Furthermore, this LAP describes various types of supply chain models and how different designs meet the needs of different businesses. LAPs (Learning Activity Packages) are comprehensive instructional...

No matter the size or nature of any project, they all require planning. Plan On It! (Planning Projects) focuses on teaching students the importance of planning ahead when completing all kinds of projects—at work, at school, and in their personal lives. This LAP includes the benefits of planning projects, factors that impact project planning, tools for project planning, and steps to planning a project. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

While working on a project, it is important to check on its progress periodically to make sure the work is turning out the way it should be. Check Your (Project) Pulse (Monitoring Projects and Taking Corrective Actions) explains why it is important to monitor projects and what aspects of the project should be monitored. It also provides step-by-step instructions so students can learn how to monitor projects and take the necessary corrective actions to get their projects back on track. LAPs...

Once a project has been completed, how do you know whether it was successful? At the end of any project, it is important to evaluate its success. This LAP guides students through the process of evaluating project success so they can understand what went well, what didn’t, and how to improve in the future. Students will also gain an understanding of why it is important to measure the success of a project. With hands-on activities and relevant examples, this LAP will help students master a key...

Decision-making skills are crucial for success in life, so prepare your students with Weigh Your Options (Decision-Making). Not only does this LAP teach students an organized way to make good decisions at home, in school, and at work, but it also explains the benefits of using a decision-making model. The LAP provides student activities that promote critical thinking and include opportunities to make hypothetical personal and business decisions in their daily lives. LAPs (Learning Activity...

Careers in business come in many shapes and sizes. The possibilities are endless, but it’s important to know what options are available. Go for It! (Careers in Business) teaches your students about different business careers and what traits, skills, and educational requirements are needed to succeed in the business world. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Events are everywhere! Whether they are large sporting events or small community picnics, events all create career opportunities in sports and event marketing. Score a Career in Sports and Event Marketing (Careers in Sports/Event Marketing) will show your students the different talents, skills, and interests that can help them excel in a variety of sports/event marketing careers. Activities, videos, and much more show students many careers available in sports/event marketing and how they can...

Every year, more and more people start their own businesses—and many of those entrepreneurs are teenagers! This LAP describes the benefits and risks of entrepreneurship and explains what it takes to be successful. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about career opportunities in entrepreneurship, a (So...

Problems aren’t always easy to solve, but that doesn’t mean solving them is impossible! This LAP explains the three basic categories of problems and why problem-solving is an important skill. It also details how to solve problems by using intuition, the seven-step method, and creativity. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Innovation. It drives business and economic growth. Businesses create, design, and redesign to compete in today’s changing market. This LAP, Ideas in Action (Innovation Skills), will teach your students the importance of innovation and how companies achieve it. Its videos and activities will expose students to some inventive products from the past as well as the newer innovations of 4D printing, autonomous driving, and virtual reality. LAPs (Learning Activity Packages) are comprehensive...

Whether we like it or not, rules are a part of life—at home, at school, and at work. Learning how to adhere to organizational guidelines is an integral skill for students of all backgrounds and interests, as well as for current job-seekers and young professionals. In this LAP, students will learn the importance of company protocols, policies, and procedures, as well as the personal and organizational benefits of adhering to them. LAPs (Learning Activity Packages) are comprehensive...

Learning how to follow rules of conduct is essential to being a member of any organization, team, or workplace. This LAP will guide your students in learning what rules of conduct are, what consequences occur when rules are broken, and techniques to successfully follow rules of conduct. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Businesses of all shapes, sizes, and industries implement chains of command to keep their operations flowing smoothly and efficiently. Whatever career path students decide to pursue, they will need to know how to work within a chain of command. In Don’t Cheat the Chain (Following Chain of Command), students will discover the personal benefits of following the chain of command, as well as concrete steps for working within a hierarchical system. LAPs (Learning Activity Packages) are...

A person who knows what they want is much more likely to achieve success. That’s why goal setting is so important! This LAP explains what goals are, what makes them work, and how anyone can benefit from setting them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about goal setting, a (So What?) discussion of why...

Part of being a salesperson involves recommending specific products to customers based on their needs and wants. Sounds easy – but it can be more complicated than it seems! In Get Specific (Recommending Specific Products), students will learn how to recommend products in various tricky situations, such as when a product is out of stock or doesn’t suit a customer’s unique needs. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

A company’s selling policies are essential components of its sales practice. In Sell Right (Selling Policies), students will discover the importance of selling guidelines as well as the various kinds of policies that businesses use to help salespeople succeed. Students will also learn about federal regulations that shape company selling policies such as the Federal Trade Commission Act and the Sherman Act. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...