LAP Modules

Persuading people isn’t the same as forcing them to agree with you—in fact, it’s a skill that requires effort, attention, and practice! This LAP explains the uses of persuasion, the steps it takes to become persuasive, and the techniques anyone can use to become more persuasive. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

Conflict is a natural part of life. From disagreements at home, at school, and at work, students are exposed to conflict practically every day. In this LAP, students will learn how to successfully resolve conflicts, helping them build positive, resilient relationships with their peers and coworkers. Students will discover their personal conflict management style—and learn how to interact with people that handle conflict differently. LAPs (Learning Activity Packages) are comprehensive...

Don’t Jump to Conclusions! provides the essential knowledge students need to recognize and overcome their own personal biases. This LAP includes comprehensive explanations of bias, unconscious bias, stereotypes, prejudice, and discrimination with real-life examples that students will relate to. It also teaches students how to identify and overcome their own biases so they can embrace diversity and treat others with fairness and respect. LAPs (Learning Activity Packages) are comprehensive...

Everyone has their own unique personality, but some personality traits are more desirable than others. You've Got Personality will teach your students how to develop the personality traits they need to succeed in business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about personality traits in business, a (So...

When businesses consider new ventures, they need to find out whether or not they can succeed. Teach your students about feasibility studies—why businesses conduct them, what they include, and the benefits they provide. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about conducting feasibility studies, a (So What?)...

Starting and running a successful, well-respected company doesn’t just require business smarts—it requires dedication to ethical principles and a commitment to doing what’s right. In this LAP, students will explore several common ethical dilemmas associated with starting a company and will discover the importance of using ethics as a “compass” when beginning a new business venture. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Buy now and pay later! This LAP explains the types of credit, where they come from, and the benefits and costs of credit. It also describes the laws that regulate credit. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about credit and its importance, a (So What?) discussion of why it's important to learn, ideas...

Where there’s risk, there’s reward! This LAP explains how investors know whether they’re risk-tolerant or risk-averse and covers the differences between lending investments and ownership investments. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about types of investments, a (So What?) discussion of why it's...

Though it might not seem as “glamorous” as inventing new products or creating marketing campaigns, accounting is an absolutely vital part of business success. Teach your students about the importance of accounting—what it is, why businesses need it, and how they use it. Explain to them the difference between managerial and financial accounting, and help them discover each step in the accounting cycle. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

Open your students’ eyes to the significance of cash flow in business! Count the Cash (Cash Flow Statements) explains the importance of maintaining a positive cash flow to pay expenses, invest, and expand a business. It includes discussions of how entrepreneurs find funding and manage cash with limited resources, as well as the challenges of managing inconsistent cash flow due to seasonal business. Students will also learn how cash flow is determined. LAPs (Learning Activity Packages) are...

The balance sheet is one of a business's key financial statements. This LAP discusses the accounting equation, who uses balance sheets, and balance sheet components, including assets, liabilities, and owner’s equity. Teach your students what balance sheets are and why they're important. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

What do the terms earnings statement, operating statement, and profit-and-loss statement have in common? They're all names for the income statement. Help your students learn about these important financial documents with Watch Your Bottom Line. Readers will gain an in-depth knowledge of the various components of income statements and will discover why it’s so important for these documents to be accurate and up to date. LAPs (Learning Activity Packages) are comprehensive instructional packages...

Budgeting is essential for financial success. Teach your students about budget components, formats, strategies, and how to develop an effective budget for their company or department. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about developing a company/department budget, a (So What?) discussion of why it's...

Running a business without a budget is like trying to steer a ship on a cloudy day without a compass—it’s far too easy to sail off course. Money Tracks helps you teach your students why budgets are so important, prepares you to discuss various types of budgets, and maps out your discussion of the characteristics that effective budgets possess. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Internal accounting controls, such as separation of duties, documentation, and auditing, help protect a business against error and fraud. Teach your students what these controls are and why they’re so important! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about internal accounting controls, a (So What?)...

Accountants provide an important service to society, and therefore, they have a duty to be ethical. With Due Care (The Role of Ethics in Accounting) describes the importance of ethics to all types of accountants. It focuses on the purpose of ethics in accounting as well as the benefits businesses receive from ethical accounting practices. This LAP also explains several key principles accountants should follow to maintain ethical behavior. LAPs (Learning Activity Packages) are comprehensive...

Finance affects just about every aspect of a business. In this engaging LAP, students will discover the various responsibilities of financial managers and explore the relationship between finance and other business functions. In the Gray Zone, students will explore a challenging ethical dilemma commonly faced by finance professionals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

Ethics are essential for success in finance. Money Morals (The Role of Ethics in Finance) takes an in-depth look at the role that ethics play in finance. It explains why ethics are so important to financial professionals and identifies factors that can lead to unethical actions in finance. This LAP also discusses strategies that help promote ethical behavior in finance. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Just like individuals, businesses weigh risks and rewards when making important decisions. Teach your students more about cost-benefit analysis. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about cost-benefit analysis, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate...

Financial information is important for all of us – but especially important for businesses! Using this LAP, teach your students about the types of financial information businesses use as well as how they use it. In the activities, students will get hands-on experience with financial information, helping them better understand the various characteristics of quality financial information. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Human resources management is a lot more than just interviewing and hiring! HR managers administer benefits, oversee training and development, ensure compliance, and more. This LAP shows students just how influential the HR function is in every business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about human...

From handling sensitive issues such as discrimination and harassment to determining compensation plans and reward systems, HR managers often face serious ethical dilemmas. In Moral Mediators, students will delve into the issues facing human resources professionals in today’s modern workplace, gaining an in-depth understanding of how ethics play a role in HR management. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Teach your students how effective leadership can help a business be more productive, its employees be more creative and skilled, and its leaders enjoy both internal and external rewards. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about leadership in organizations, a (So What?) discussion of why it's important to...

Marketing information is essential for business success. Businesses use marketing information to make educated decisions, solve problems efficiently, and plan for the future. And where do businesses get this information? From marketing information systems. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Seek and Find explores the crucial role that marketing research plays in business decision-making and describes the steps involved in the marketing research process. The importance of research identifying target markets, trends, preferred product features, and pricing is illustrated with examples from corporate giants such as Apple, Taco Bell, and the LEGO Group. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Teach your students about the types of data that marketers need for effective decision-making, where marketers can locate data, how marketers use data, and how data usage can impact business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the need for marketing data, a (So What?) discussion of why it's...

Marketers have to follow certain guidelines to make sure they are managing information efficiently and effectively. One way that they can do so is by following ethical principles. Info With Integrity (Ethics in Marketing-Information Management) is all about the importance of ethics when handling marketing information. It includes specific, relevant ethical conflicts in marketing-information management. The detailed examples and interactive activities will help students grasp this challenging...

Many types of data, such as customer data, competitor data, sales data, and more, are essential for informed marketing decision-making. Teach your students how to identify useful marketing data from both internal and external sources. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about identifying marketing data, a...

Each marketing-research project is different. However, they are all the same in at least one aspect—they all require researchers to obtain data. What's the Source? (Obtaining Marketing-Research Data) will teach your students about primary and secondary marketing-research data, why they are used, and the advantages and disadvantages of each.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Market research data definitely help businesses solve problems. But before businesses can collect these data, they must first identify the actual problem they are trying to solve. Use this LAP to help your students understand how businesses identify the root causes of problems so effective research objectives can be developed.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Marketing researchers create their designs with the end goal in mind. Better by Design (Marketing Research Designs) will help your students understand the importance of choosing the most effective research designs to acquire the needed information. This LAP discusses exploratory, descriptive, and causal research designs, presenting specific marketing research examples to increase student understanding. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

When marketers undertake a marketing research project, one of their top priorities is to obtain clear and accurate data. They know that a “slice” of the population—a sample—can represent the whole quite precisely. LAP-IM-285—Take Your Pick (Nature of Sampling Plans) teaches students why and when marketers use sampling and helps students discover different types of sampling designs. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Marketing researchers need data about how customers think and feel as well as hard numbers and statistics. This LAP outlines the various data collection methods that marketers use—what they are, how they work, and their advantages and disadvantages. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about data...

Knowledge is as important in the business world as it is in your personal life. Sometimes, there can be so much knowledge in one place that it can be overwhelming. That’s why organizations need knowledge management. Teach your students about knowledge management and its key role in businesses today with Know Go (The Nature of Knowledge Management). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This...

Knowledge management has become increasingly important to organizations of all shapes and sizes. But do your students understand the role that ethics play in effectively managing knowledge? If they don’t, this LAP can help. Know What’s Right (Ethics in Knowledge Management) explains how knowledge management makes organizations more ethical. It also discusses ethical issues that can disrupt the knowledge management process. This comprehensive lesson includes engaging activities and relevant...

Show your students how the growth of sports and sports marketing impacts the world. The Wide, Wide World of Sports Marketing (Nature of Sports Marketing) explains how the popularity of sports has created a diverse industry that impacts everyone from corporate sponsors to soccer parents. Anyone leading an active lifestyle or watching a sporting event can appreciate the fun that sports provide. This LAP includes activities, videos, and supplemented readings to show how sports marketing creates...

Consumers purchase products and services for a variety of reasons—from cultural influences to personal preferences to past experiences. Marketers know that their companies’ success depends on understanding the diverse influences affecting buying behavior and using those influences to their advantage. In Cause and Effect (Buying Behavior), students will discover how final consumers and companies make buying decisions, as well as the practical implications that buying behavior has for...

Every business has goals, and every business needs employees to help it reach those goals. Act Now! (Employee Actions and Company Goals) teaches your students about the types of company goals, as well as the general and specific employee actions that can help companies work toward their goals. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

In the world of business, one thing leads to another. The actions companies take today will lead to the results, good or bad, that they face tomorrow. Teach your students about positive and negative company actions and results with LAP-MK-019—Just Do It...Right (Company Actions and Results). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

How would your students define marketing? As advertising? As selling? If so, they’re not alone. But there’s so much more that marketers do to create exchanges in our marketplace. Check out Have It Your Way! to help your students develop an appreciation for all that marketers do for us every day. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

Goals, strategies, and tactics are important whether you’re planning a vacation or marketing products to customers. This LAP shows how marketers choose the best road—or marketing strategy—to get where they need to go. It also explains how the four elements of the marketing mix work together. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission)...

Do your students understand the word “market,” and how it is used to describe mass groups of consumers as well as smaller, more specific groups? Have We Met? (Market Identification) explains mass marketing and market segmentation, with examples from the NBA and the Massachusetts Institute of Technology. It also includes target-marketing activities to engage students in examining consumers’ traits and purchasing motives. LAPs (Learning Activity Packages) are comprehensive instructional packages...

Marketing plans are essential tools for success in marketing and in business as a whole. This LAP explains the purpose, benefits, and components of a marketing plan.LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of marketing plans, a (So What?) discussion of why it's important to learn, ideas (Make...

Just as people have personal goals and ambitions, businesses have their own goals for corporate success. One way that companies measure their progress toward their goals is by evaluating their strengths, weaknesses, opportunities, and threats (SWOT). LAP-MP-010 Analyze This! (SWOT Analysis) teaches students how to conduct a SWOT analysis for businesses as well as the benefits of SWOT analysis for long-term success. In the activities, students will have the opportunity to conduct SWOT analyses...

Just as weather forecasts help you plan your week, sales forecasts enable businesses to better prepare and plan for the future. This LAP explains the different types of sales forecasts, how they work, factors that influence them, and the ways in which sales forecasting benefits all businesses, from startups to seasoned companies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a...

Business interactions produce a great deal of information. Some documents arrive on paper. Others arrive as email or are produced and stored on company computers. Regardless of how records are created or arrive, important documents need to be kept for future reference. Businesses maintain records for financial, legal, and employee matters as well as tax purposes. This LAP explains why certain records are kept and also explains the methods for doing so. LAPs (Learning Activity Packages) are...

Teach your students about some of the technologies that modern businesses use, as well as the ways that technological innovation has altered and influenced the business world. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about technology's impact on business, a (So What?) discussion of why it's important to learn,...