LAP Modules

Footballs, jerseys, concerts, and conventions are just a few of a wide range of sport/event products. The variety of these and other sport/event products, along with their unique characteristics, make sports/event marketing an interesting and challenging task. More Than a Ticket (Elements of Sport/Event Products) uses activities, videos, and more to teach students about special considerations when marketing sports, events, and other sport/event products. LAPs (Learning Activity Packages) are...

It takes a lot more than just a product name and logo to make up a corporate brand! Brand promises, brand personalities, and core values are just a few of the important components that small-business owners must keep in mind when developing brands. This LAP outlines the steps business owners take when creating their own successful corporate brands. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This...

New product ideas don’t appear out of thin air. Instead, businesses use many creative-thinking techniques to generate product ideas, such as brainstorming, mind mapping, attribute listing, and many more. Use this LAP to help your students understand the importance of ideation to businesses, sources of new product ideas, and creative-thinking strategies. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

Licensed sport products are around us every day. Sign Here: Licensing for Profit (Licensing in Sports/Event Marketing) teaches your students how the licensing system works, why trademarks are important, and how licensing differs from branding, sponsorship, and endorsement. This LAP will also help your students understand the differences between a licensor and a licensee, as well as the advantages and disadvantages of both roles. LAPs (Learning Activity Packages) are comprehensive instructional...

In today’s competitive market, businesses want to stand out, and one great way to get noticed is with celebrity endorsements. Use Play the Name Game (Celebrity Endorsements) to show your students why businesses spend millions to have superstars promote their products. This LAP will teach your students several types of endorsements, the advantages and disadvantages of celebrity endorsement, and the ways in which celebrities make consumers pay attention and buy promoted products. LAPs (Learning...

Marketers in charge of developing sport/event licensing programs must do so with a great deal of care. In this LAP, students will learn the main legal considerations involved in licensing, including the basics of trademarking. Students will embark on a guided tour through the licensing process, discovering how to select licensees and draft strong license agreements. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Corporate brands are way more than just logos—they’re all the combined customer impressions and experiences associated with a particular company. This LAP explains why corporate brands are so important and what companies do to build them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about corporate branding, a (So...

A unique selling proposition (USP) shows a company’s special niche in the marketplace. Stand Out (Unique Selling Proposition) teaches your students about USPs—what they are, why they’re important, and how to create them. This LAP also details how USPs benefit businesses and outlines the process of creating a USP. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with...

When a customer has to choose between two companies, which one will win out? Often, it’s the one with the best customer service! This LAP explains how focusing on customers, offering great internal customer service, and studying the competition can help create a successful business. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that...

Consumer protection measures attempt to minimize the risks of purchasing and using consumer products. Protect and Serve (Consumer Protection) teaches your students about the need for consumer protection and the steps that businesses and the government take to keep consumers safe. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes...

In today’s era of rapidly evolving technology, warranties and guarantees are important. But what is guaranteed exactly? Do your students understand how warranties and guarantees benefit them and the businesses that provide them? Check out the LAP Promises, Promises (Warranties and Guarantees), with examples from Apple, Chanel, and Fairfield Inn & Suites, to help your students understand the basics of these agreements, how the law regulates them, and much more! LAPs (Learning Activity Packages)...

Smart businesses select the advertising media that best suit their needs—but how? This LAP explains the major types of advertising media, the best uses for each medium, and new trends in advertising. LAPs are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. Each LAP includes a student handout (with CopyIT! permission) that includes information about types of advertising media, a (So What?) discussion of why it's important to learn, ideas...

Fear Factor (Ethics in Promotion) introduces students to ethical issues in promotion. This LAP explains how marketers can use ethical principles to hold themselves to a higher standard than the law and explores the benefits of ethical promotional practices. It also offers recommended practices for marketing with ethics in mind. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

Show your students how sports/event businesses use PR and publicity to influence public perceptions. The images created by events, sports, and the athletes and entertainers who appear in them have a tremendous impact on fans. Play to the Fans (Building Fan Support) will teach your students the strategies sports/event businesses use to create and maintain a positive image, build goodwill, and manage unpredictable publicity through effective PR efforts. LAPs (Learning Activity Packages) are...

Events of all types depend on sponsors for support. However, sponsors benefit, too! Scoring Customers Through Sponsorships (Sports/Event Sponsorships) explains the many benefits that sponsors receive. This LAP also explains the risks sponsors face and how they carefully select and pursue beneficial sports/event sponsorships. Activities, videos, and much more teach students how sponsorships can be a win-win—providing benefits both for sponsors and the sports/event organizations they support....

"Out-of-the-box” sales promotions catch people's attention, create excitement for the game or event, and stand out from the crowd of competitors. Teach your students how to identify great ideas for these one-of-a-kind opportunities with LAP-PR-187—What’s the Big Idea? (“Out-of-the-Box” Sales Promotions for Sports/Events). LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

In Mission Accomplished (Developing a Digital Marketing Campaign), students will learn about the nature of digital marketing campaigns and why they are crucial for business success. This LAP also walks students through the steps of developing a digital marketing campaign using an extended example to illustrate key concepts. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student...

In Now Trending (Nature of Digital Marketing), students are introduced to the colorful, challenging, and ever-changing world of digital marketing. This LAP walks students through digital marketing’s many activities, purposes, and benefits, as well as several types of digital marketing, including search engine optimization, email marketing, and pay-per-click advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

In Behind the Screen (Ethics in Digital Marketing), students will look at the dynamic world of digital marketing through an ethical lens. This LAP includes discussion of why ethics in digital marketing are important, the impact of digital marketing on a company’s reputation, and relevant ethical dilemmas that digital marketers must navigate. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP...

Businesses, government agencies, special interest groups, and individuals—they all use promotion at one time or another! This LAP explains what makes promotion effective, discusses the benefits of using it, and details the three most common objectives of promotion. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information...

Promotion is all around us every day—but what are the types of promotion? How do companies use it to sell products and create an image? What are its benefits and drawbacks? Find out with this LAP!LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about product and institutional promotion, a (So What?) discussion of why...

Do your students equate promotion with advertising? If so, this LAP is for you. Spread the Word will open your students’ eyes to the entire promotional mix, including personal selling, publicity, sales promotion, and advertising. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the nature of the promotional mix,...

Quality management is an integral practice of every successful business—from the smallest startups to the largest corporations. In Keep It Quality (Nature of Quality Management), students will study the characteristics of high-quality goods and services and discover the three main components of quality management: quality control, quality assurance, and quality improvement. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Quality Is the Best Policy (Ethics in Quality Management) introduces students to the importance of ethics in quality management. This LAP discusses what ethical quality management looks like, what businesses can do to implement (and benefit from) ethical quality management, and different ethical dilemmas businesses must navigate when trying to maintain quality in their products and organizational processes. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...

Ethics and risk management are two increasingly important topics in business. They need each other to be successful. But what exactly is the relationship between them, and how do they interact with each other? This LAP discusses the relationship between ethics and risk management, as well as ethical issues risk managers face and ways to promote ethics in risk management. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriente...

Prospecting for customers is a vital component of successful selling. In this LAP, students will learn why prospecting is so important and how they can demonstrate this necessary skill. In the activities, students will practice prospecting by identifying potential customers for a product they are selling. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT!...

Your students might not think selling has much to do with their lives. But good sales skills can help them at home, at school, and on the job, even if they don't work in sales! Help your students learn the traits of successful salespeople with Sell Away. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about the...

The selling process is a complex procedure that varies across industries, products, and customers. In this LAP, students will gain valuable insight into the selling process that will help them in their current or future roles as salespeople. They’ll learn what steps are involved, how those steps are implemented differently across different situations, and why the sales process matters to salespeople, companies, and customers. LAPs (Learning Activity Packages) are comprehensive instructional...

It's not over until it's over! Follow-up is an important part of selling. With your students, explore topics like why follow-up is important, what follow-up looks like, and how successful salespeople determine which follow-up strategies to use. By delving into the ‘who, what, when, where, why, and how’ of follow-up, your students can add this beneficial skill to their selling toolboxes in no time! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...

To be successful, salespeople must be well-prepared. They must know as much as possible about the products they sell – but salespeople have some important questions to answer first. Why is knowing product information so important? What types of information are customers looking for? Where can salespeople find this information? Learn the answers to these questions and more with your students as you all get informed! LAPs (Learning Activity Packages) are comprehensive instructional packages that...

Quality customer service is a lot more than just a department. In this informative LAP, students will learn what salespeople can do to go above and beyond while serving customers—increasing their sales and benefitting their business along the way! In the Gray Zone, students will examine the ethicality of a common sales practice—making false promises to a customer to close a sale. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Your students don't want to break the law when it comes to selling—but how do they know what's right and what's wrong? Help them learn about legal and ethical considerations in selling with Keep It Real—In Sales! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about legal and ethical considerations in selling, a (So...

Customers have lots of choices in today's competitive market, so how can your students make their products stand out? With this LAP, your students can learn to use feature-benefit selling to translate their product features into benefits. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about feature-benefit selling,...

Part of being a salesperson involves recommending specific products to customers based on their needs and wants. Sounds easy – but it can be more complicated than it seems! In Get Specific (Recommending Specific Products), students will learn how to recommend products in various tricky situations, such as when a product is out of stock or doesn’t suit a customer’s unique needs. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

Sponsorships provide a wealth of benefits to both sponsors and sports/event organizations. Make the Match (Selling Sponsorships) explains the profitable nature of sponsorship agreements and teaches students the step-by-step method for selling sponsorships successfully. This LAP includes examples, activities, video links, and more—all focused on the dynamics of selling sponsorships in sports/event marketing. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...

When it comes to convincing customers of their need for products, “seeing is believing.” In this LAP, students will gain hands-on experience planning and executing a product demonstration. They will learn how to select the right product to demonstrate, how to choose the appropriate product features to highlight, and how to handle interruptions during the demonstration. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented...

Make sure you know your customers! Successful salespeople know that in order to sell, they need to identify customer personality types and use appropriate sales techniques. Teach your students how to develop this important selling skill by exploring how to identify and handle different customer personality types. Together, master the power of personality! LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

A successful salesperson assists customers with all the "mini” decisions that add up to the final purchase decision. Decisions, Decisions, Decisions (Helping Customers Make Buying Decisions) teaches your students how they can help their customers make them. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about...

Finding customers can be hard, but keeping them is even harder! Use this LAP to show your students why businesses and salespeople need to do more than just attract customers—they must turn them into a loyal clientele. Keep Them Loyal (Key Factors in Building Clientele) will show your students the many ways that building a clientele can benefit businesses and salespeople. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriente...

One of a salesperson’s most important responsibilities is addressing customer objections. In this LAP, students will learn common types of customer objections, how to distinguish between a real objection and an excuse, and how to convert customer objections into valid selling points. In The Gray Zone, students will examine a situation in which a salesperson stretches the truth to convert a customer objection into a selling point. LAPs (Learning Activity Packages) are comprehensive...

It’s one thing to make a sale—but satisfying a customer’s needs and earning their trust can turn a normal sale into a win for everyone involved. In Up the Ante (Suggestion Selling), students will discover the skill of suggestion selling and how it benefits customers, businesses, and salespeople. They will learn how to successfully suggest products based on customer needs and wants, as well as how to suggest products respectfully. LAPs (Learning Activity Packages) are comprehensive...

Do you remember the last thing you bought? More specifically, do you remember why you bought it? This LAP explores the concept of buying motives⁠—what they are and how they affect everyday life. Students will also learn effective techniques for identifying a prospect’s buying motives that will help them succeed both as a salesperson and a business owner. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan....

Just as your students would never write a text message without hitting send, a salesperson should never interact with a customer without attempting to close the sale. In Wrap It Up (Closing Sales), students will discover the importance and benefits of closing sales effectively—and they will learn how to prepare for any sales situation by mastering several closing techniques. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a...

A company’s selling policies are essential components of its sales practice. In Sell Right (Selling Policies), students will discover the importance of selling guidelines as well as the various kinds of policies that businesses use to help salespeople succeed. Students will also learn about federal regulations that shape company selling policies such as the Federal Trade Commission Act and the Sherman Act. LAPs (Learning Activity Packages) are comprehensive instructional packages that include...

This LAP walks students through the basics of management—what managers do, what skills they need, and what types of resources they manage—as well as what levels of management most companies have. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about management, a (So What?) discussion of why it's important to learn,...

Teach your students what a business plan is, what goes into its different components, and how it benefits startup and existing businesses. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about nature of business plans, a (So What?) discussion of why it's important to learn, ideas (Make it Pay!) for immediate...

Teach your students how to create a business plan that gets results, regardless of the business’s product, size, or stage of development. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all elements of a performance-oriented lesson plan. This LAP includes a student handout (with CopyIT! permission) that includes information about creating a business plan, a (So What?) discussion of why it's important to learn, and a short (Gray Zone) case addressing...

Managers of all types of businesses must spend a portion of their time organizing. But what exactly do managers do when they are organizing? To teach your students about managerial considerations in organizing, check out Put It All Together (Managerial Organizing). This LAP discusses the importance of organizing as a management function, as well as the process managers use to organize their businesses. LAPs (Learning Activity Packages) are comprehensive instructional packages that include all...